Wine roads in Italy

Discover one of the nearly 100 official Italian wine routes in 2024

In Italy, there are nearly 100 different official wine routes connecting winemakers and wine lovers and those discovering fine wines. The organisation behind these routes is often the local wine consortium. The consortium brings together the strengths and energies of all member wineries. Overall, there is the national organisation Federazione Italiana Strade del Vino, dell'Olio e dei Sapori.

To ensure the routes are interesting for wine tourism within the region, tour operators, restaurants and places of interest are also often affiliated. Thus, wine tourists get a nice glimpse of both the region and -especially of course- the wines and associated wineries.

Meandering through breathtaking landscapes and enjoying delicious food and especially the wines. Just imagine how much lovelier your holiday in Italy could be?

Discover the wine routes near your holiday accommodation. Or plan your holiday around 1 or more routes in your favorite region. Popular are the Strada del Vino Franciacorta (Strada del Vino Franciacorta), Strada del Vino e dell'Olio del Chianti Classico (Strada Chianti) and the Strada del Prosecco e Vini dei Colli Conegliano Valdobbiadene (Strada del Prosecco).

Featured: the Strada del Prosecco e Vini dei Colli Conegliano Valdobbiadene (Strada del Prosecco)

The current Strada del Prosecco e Vini dei Colli Conegliano Valdobbiadene (since 2003) is the successor to Italy's very first official wine route, the Strada del Vino Bianco (started in 1966).

Back then, the concept of wine tourism was obviously unknown, but was mostly a way to discover the beautiful area and its tasty wines.

Today, there are no less than four itineraries for visitors to choose from (download the map with these 4 itineraries), including the original historical route of 1966. The area between the two Prosecco towns of Valdobbiadene and Conegliano is enchantingly beautiful. Obviously we can tell you how beautiful it is over there (and that you are also close to Venice to combine this during your wine holiday or wine tour), but the best way is to go and discover the Prosecco wine region yourself.

You will not regret it at all!

Discover the Strada del Prosecco

Discover Italy's most beautiful wine routes yourself...

Strada del Vino Valpolicella

The hospitable world of Valpolicella. Just above romantic Verona, you'll be taken through an unprecedented world of delicious wines and great food. And did I mention the beautiful countryside?

Wine tasting by bike along the Valpolicella wine route

Strada del Franciacorta

Located on the south across beautiful Lake Iseo, the wine region runs from Franciacorta to Brescia. There are many ways to explore Italian champagne. Hiking, cycling, on a Vespa or just by car.

Great view on the Franciacorta vineyards

Strada del Barolo e Grandi Vini di Langhe

The renowned wine region of Piedmont will take you along the most beautiful scenery. Along the route, you'll have enough to look around. You don't want to miss the wineries of the Barolo.

Strada del Prosecco e Vini Conegliano-Vald.

The wine route 'Strada del Prosecco e Vini dei Colli Conegliano-Valdobbiadene' takes you through an enchantingly beautiful landscape where you can taste the delicious soft bubbles.